If you are a SaaS company, remember reaching to first $1m is difficult but getting to $100m is far more difficult. The only way to reach is to have a strong Partner ecosystem along with direct sales.
When Vignesh Rajamanickam returned from recession hit UK, he brought back a home utility product for his mother. It wasn’t until the “clothes drying stand” received the adoration that it did in the small town of Coimbatore, did Rajamanickam realise that there was a market for this in India. Seven years ago, he invested INR...
As India continues to be a lucrative market for cloud- and SaaS-based companies, there are a few rules that don’t apply to gaining and retaining our SMEs. Owing to rapid infrastructural development and a conducive business environment, the small and medium enterprises (SME) sector in India has grown by leaps and bounds over the years....
B2B players are mostly confused which segment to focus on - SME or Large Enterprises. Recently i have started receiving lot of queries from startup founders to help them in deciding which segment to go for, hence i thought let me summarise this for everyone. As a business owner, just answer basic questions to qualify...
In recent times, brands in various sectors like E commerce, cloud telephony, payments, cab aggregators, IT sectors have improved a lot in the direct selling medium, either using their vast in-house sales force or various online or offline marketing mediums. This approach has given a lot of returns when the selling is being done to...
Observing Nature can teach us many important lessons – applicable even in businesses – which can be essential to thrive in today’s world. For instance, many organisms depend on each other for mutual benefit to survive in difficult ecosystems, in a phenomenon referred to as symbiosis; like the relation between insects and plants resulting in...
