Marketing Automation

Automate your Marketing Tasks, Let machine followup and people close

Industry Segment: B2B Sales, Real Estate, Education, ITES,
Ideal Number of Users: Companies with large customer contacts
Purpose: Automation workflows tool is beyond email, so you can scale your growth and spend less time on repetitive tasks.

Automate your email campaigns so you can move prospects further down the funnel and generate more qualified leadsBuild beautiful emails without ever touching a line of code. Then choose from dozens of triggers, conditions, and actions to send the right emails to the right leads at the right time.

Simple Ways To Increase Revenue

Typical challenges are Resource Availability, Manual process and long Sales cycles. Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex omni-channel marketing strategies from a single tool. Marketing Automation assist greatly in areas like Lead Generation, Segmentation, Lead nurturing and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, Marketing ROI measurement.

Automate your sales processes using Tools not people

Marketing Automation is a subset of CRM that focuses on the definition, segmentation, scheduling and tracking of marketing campaigns. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient and makes new processes possible.

Revenue Growth and Cost optimisation

In order to effectively aid marketers in fully understanding customers and subsequently developing a strategic marketing plan, marketing automation tools are designed to deliver four key results

– Increase conversion and revenue
– Management of marketing campaigns and retargeting
– Appropriate customer data organization and storage
– Moving contacts from leads to customers.

There are three categories of marketing automation software:

Marketing intelligence
Uses tracking codes in social media, email and webpages to track the behavior of anyone interested in a product or service to gain a measure of intent. It can record which social media group or thread they followed, which link was clicked on in an email or which search term was used to access a website. Multiple link analysis can then track buyer behavior – following links and multiple threads related to product A but not B will show an interest only in A. This allows more accurately targeted response and the development of a nurturing program specifically targeted towards their interest and vertical market. Due to its interactive nature this has been described as Marketing Automation 2.0.
Marketing automation
Has a focus on moving leads from the top of the marketing funnel through to becoming sales-ready leads at the bottom of the funnel. Prospects are scored, based on their activities, and receive targeted content and messaging, thus nurturing them from first interest through to sale. Commonly used in business-to-business (B2B), business-to-government (B2G), or longer sales cycle business-to-consumer (B2C) sales cycles, Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process.
Advanced workflow automation
Encompasses automation of internal marketing processes. These include budgeting and planning, workflow and approvals, the marketing calendar, internal collaboration, digital asset creation and management and essentially everything that supports the operational efficiency of the internal marketing function. Typically these systems require a CRM or COM administrator to set up a complex series of rules to trigger action items for internal sales and marketing professionals to manually process (designing files, sending letters, sending email campaigns). This type of system increases marketer’s ability to deliver relevant content to relevant individuals at relevant times. Limitations may apply, based on the human resource capacity of an organization and their level of commitment to the tasks as they are assigned.